Sound It Out – A documentary by Jeanie Finlay

Producer of Marketing and Distribution: Sally Hodgson (Pipoca Pictures) connects artists and filmmakers with their audiences. Previous credits include Communications Executive for EM Media on Shane Meadows’ BAFTA winning This Is England.

I started working with Jeanie on SOUND IT OUT when she’d just launched her first crowdfunding campaign, bringing on-board partners to support our campaign, corresponding individually with each of our backers, connecting the project through social networking, identifying people who might be interested in hearing about the project and building up the number of Facebook fans.

When SOUND IT OUT got into SxSW I devised a grassroots marketing campaign to promote the film, for example the mobile jukebox came about through my connection with the guys at Crosley Radio and I also organised the instore at End of an Ear in Austin.

During SxSW we were approached by the UK Film Council/BFI to apply for support through the P&A Fund to do a UK theatrical release of SOUND IT OUT supported by a fourth and final crowdfunding campaign.

I brought on the wonderful FreemanPR to help promote this final crowdfunding campaign and the beginning of the UK cinema release. I organised a national press screening for the theatrical release and dealt with cinema programmers, negotiated box splits, scheduled the tour, organised the logistics of our supporting events (live bands, Djs) and connected with the independent record store in the cities where SOUND IT OUT screened.

See Pipoca Pictures for more information on audience engagement and distribution.